STW Steel Oy

A growth strategy and tools for the implementation

STW Steel Oy is an expert company providing steel products and solutions. The company is founded in 2010 with over 20 years of experience in the steel industry. STW Steel has been one of the market leaders in its field for several years. It delivers high-quality and innovative steel products and solutions for construction and manufacturing industries in Finland and nearby regions. The main products include grates and steps, perforated and mesh plates, fence products, and welded meshes.

STW Steel represents leading steel product manufacturers and operates without its own warehouse unlike others in the industry. Global supplier connections and versatile logistics solutions enable the delivery of products very flexibly and precisely according to customer needs.

The company has set a goal to achieve significant organic growth in the coming years through new product groups and by enhancing their sales and customer management. In parallel, the company’s management wants to prepare for future generational changes within the organization.

To this end, the company developed a clear five-year commercial strategy and structure for the implementation. The goal of the new sales model was to share the expertise of experienced seniors with the rest of the organization and improve collaboration by establishing clear processes and customer management models. The company created a comprehensive customer segmentation model and sales management system to manage sales work and resourcing. The company also decided to acquire a new CRM tool to facilitate the implementation of the action plan and operational models. Kasvu Partners acted as a partner and management advisor in developing the strategy and building the sales model.

“To succeed in sports, you first need to do your homework and train to win the competition. Sales is similarly systematic and building performance capability. I appreciated Kasvu Partners’ systematic approach and ability to break down the entity into actionable parts and clear processes. The right processes bring efficiency and generate plenty of information.

Sales is an undervalued function, and it’s great that there is a consulting firm that focuses on it so comprehensively,” says the company’s CEO Seppo Waris about the collaboration.