Atria

Customer-centricity and interactivity in Atria’s customer engagements through the design of trade period presentation concept

Atria Group is one of the leading food companies in Northern Europe. Atria is a company valued by its customers, employees, and owners. It has been making food for people for over a hundred years and aims to continue doing so in the future.

Atria’s renewal and growth are based on excellent commercial expertise and efficient, responsible operations. Atria’s goal is to be the best partner for its customers, with a good customer experience being central to enabling its strategy. Atria’s net promoter score has been excellent for a long time. The best remain the best when their positive dissatisfaction continuously raises their standards.

Atria’s customer marketing made a positively dissatisfied decision and hired Kasvu Partners to refresh and renew its trade period presentation concept. In developing the trade period presentation concept, it was decided to set aside previous truths for a moment and re-examine the entire concept from the perspective of better interactivity and customer-centricity. The interdisciplinary nature of the project was enhanced by the fact that the production of the trade period presentation is a joint effort of several internal Atria functions – marketing, sales, and product category management all participate in the design of the trade period presentation concept and the production of the presentation content.

Kasvu Partners’ worked as Atria’s partner in renewing the presentation concept. Kasvu Partners facilitated the joint development work of Atria’s teams and produced Atria’s renewed, interactive trade period presentation concept.

“The development work with Kasvu was systematic, and due to mutual trust, we succeeded in creating a completely new trade period presentation concept centered around Atria’s customers,” says Teemu Pitkänen, responsible for sales development at Atria.

“With the new concept, the interactivity of our presentations has increased, and the presentations have received praise from our customers,” adds Laura Hartzell-Kinnunen, Sales Development Manager.