Foodora

Boosting Foodora’s sales productivity with well-structured onboarding

Foodora is the largest delivery service for restaurants, grocery stores, and other retailers in the Nordic countries. Foodora’s parent company, Delivery Hero, is a German multinational online food delivery service based in Berlin, Germany.

As part of the company’s growth strategy in Finland, Foodora’s management commissioned an onboarding program for sales roles and sales leadership, along with supporting onboarding materials. The growth of Foodora’s business relies on effective and high-quality onboarding of sales personnel. Well-onboarded salespeople are both more satisfied employees and more productive for Foodora. Kasvu Partners acted as Foodora’s partner in designing the onboarding program and the onboarding materials.

”Kasvu’s approach is pragmatic: a strong foundation is built to impact daily operations. An outsourced, high-quality sales development unit is, in my opinion, a valuable additional resource alongside our limited internal capacity.”, says Einar Toivonen, Commercial Director of Foodora Finland Oy.