Metsä Board

Unlocking Customer Value Through 360 Services

While the service portfolio had been positively recognized by customers, Metsä Board wanted to gain deeper, evidence-based insights into how the 360 Services create value. Kasvu Partners was invited to design and execute this research project.

The project followed a structured methodology combining both internal and external interviews as well as global B2B customer interviews. The research identified service value drivers and concrete development ideas.

By combining customer insights with internal perspectives, Metsä Board gained a granular and actionable understanding of the value of 360 Services and ideas for further development steps.

Metsä Board, a leading European producer of premium paperboards, has built a strong reputation not only through high-quality products but also through its comprehensive 360 Services offering. These services include sustainability expertise, packaging design, technical support, R&D collaboration, and supply chain solutions.