Raisio

Growing Raisio's sales through professional sales meetings

Raisio, a company founded by farmers in 1939, focuses on producing healthy food. The company has heavily invested in the growth of plant-based food and responsible production in recent years. The company’s goal is to grow in the market both in Finland and internationally during the strategy period of 2022-2025. Growth is sought in both B2B and consumer product markets. Faster-than-market growth and expansion into new markets require professional and successful sales meetings.

Raisio has decided to invest in professional and expectation-exceeding customer experience in meetings with customers and partners. The meetings are carefully planned considering the target group, occasion, and sales objective. Kasvu Partners’ subsidiary Havain has acted as Raisio’s partner in planning international and domestic sales meetings and producing targeted sales materials.

“We were able to chrystallize the key messages of our sales presentations to appeal to our target group and elevate the visual appearance to a whole new level with Havain’s help,” says Anna-Maria Kinnunen, responsible for the marketing of Härkis products.

“This was the first encounter with huge clients, and one of the challenges was their different culture compared to the Nordic one. Havain professionals tackled the challenge fearlessly and demonstrated their expertise from the very first steps. I was convinced by their project management skills, asking the right questions and challenging our thinking, clarifying and chrystallizing key issues, and technical expertise. Perhaps the most important thing for me in the collaboration was the early sense of trust: these people are skilled, understand and care about us, and they put themselves on the line,” says Ville Viksten, responsible for the export sales of Beanit products.