{"id":1234,"date":"2026-01-16T14:37:12","date_gmt":"2026-01-16T12:37:12","guid":{"rendered":"https:\/\/kasvupartners.fi\/?p=1234"},"modified":"2026-01-21T14:03:10","modified_gmt":"2026-01-21T12:03:10","slug":"metsa-board","status":"publish","type":"post","link":"https:\/\/kasvupartners.fi\/en\/metsa-board\/","title":{"rendered":"Mets\u00e4 Board"},"content":{"rendered":"\n<p class=\"is-style-ingress\">While the service portfolio had been positively recognized by customers, Mets\u00e4 Board wanted to gain deeper, evidence-based insights into how the 360 Services create value. Kasvu Partners was invited to design and execute this research project.<\/p>\n\n\n\n<p>The project followed a structured methodology combining both internal and external interviews as well as global B2B customer interviews. The research identified service value drivers and concrete development ideas.<\/p>\n\n\n\n<p>By combining customer insights with internal perspectives, Mets\u00e4 Board gained a granular and actionable understanding of the value of 360 Services and ideas for further development steps.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.metsagroup.com\/metsaboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mets\u00e4 Board<\/a>, a leading European producer of premium paperboards, has built a strong reputation not only through high-quality products but also through its comprehensive 360 Services offering. These services include sustainability expertise, packaging design, technical support, R&amp;D collaboration, and supply chain solutions.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the service portfolio had been positively recognized by customers, Mets\u00e4 Board wanted to gain&hellip;<\/p>\n","protected":false},"author":5,"featured_media":1240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mets\u00e4 Board - Kasvu Partners<\/title>\n<meta name=\"description\" content=\"Mets\u00e4 Board sought evidence-based insights into how its 360 services create value. 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